One of the signature restaurants at Little Caesars Arena will no longer bear Kid Rock's name.
It was announced yesterday that Kid has "voluntarily decided not to renew" his licensing agreement for Kid Rock's Made in Detroit restaurant, one of four full-service eateries at LCA since the arena's 2017 opening.
A statement attributed to Chris Granger, president of sports and entertainment for Ilitch Holdings, said a new concept will be introduced in the space that "aligns with our community and company values.”
A Detroit activist group, meanwhile, gathered yesterday and called for the space to be transformed into a minority-owned restaurant — though that may not be possible because of existing contractual arrangements at LCA.
The announcement comes days after the emergence of a video in which Kid Rock, onstage at his Nashville restaurant and apparently drunk, directed a graphic rant toward Oprah Winfrey.